Park App
Amusement Park Mobile App
End of the paper map era- A case study for an amusement park mobile app that studies user behavior and plans a custom itinerary.
Objectives
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Produce a better experience for the park visitor
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Collect data from users by using the app
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Create an app that will set a new standard in its field, available to theme parks around the world
Challenges
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Plan and design a questionnaire that helps define the entire group's needs as well as individual user preferences
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Create fun and intuitive app
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Designing an editable itinerary
Project Workflow
User Scenarios
Pain points and needs by group type
Adult friends
A group of adults will often prefer to take the reins into their own hands, not using the custom made itinerary.
Users who:
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Know in advance which attractions they want to ride
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Want recommendations about restaurants
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Hate those damned queue lines!
Family
Families might spend several days in the park. Each member has different needs and wants, due to age differences.
Family considerations:
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Age and height restrictions
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The need to go to the toilet can arise quickly
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Can get tired after a long walk
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Babies and toddlers
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Pregnant women
Group of teenagers
Comes for a day and wants to make the most of their stay.
Their top priority is to get on as many rides as possible.
Teenagers:
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Can be hectic, and irresponsible
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Highly individual
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Indecisive, which can lead to wasted time
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May have age and height restrictions
Sketching
Wireframing
Log in & Onboarding
Informative and motivation booster
Group questionnaire
Defines group restrictions and route nature
Progress Indicator - gives a sense of orientation.
Big bold title - suitable for Difficult visibility conditions, i.e. walking on a sunny day.
Big buttons with big icons - for easy and quick access. Gives the user the feeling that they are playing a game.
Big "Next" CTA button - located in the same place throughout all screens. For ease of use and improved flow.
Visitor information & preferences
Defines route nature
Visitor information that will determine which rides they may not go on and impacts the itinerary.
Visitor personal preferences, Will Impact the itinerary.
"Team leader" feature - letting the responsible adult take charge.
Letting the visitors choose an avatar is a fun and playful way to individualize the user while giving the group full control over preferences.
Family
Group of teenagers
Family
Group of teenagers
Group of teenagers
Navigating through the park
Get familiar with the generated itinerary and the way to alternate it
Map screen - Open drawer
Itinerary drawer- Shows basic information and a picture of the next attraction.
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Slide the drawer down to minimize, or up, to expand.
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Pressing the card will take you to the attraction page.
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Tapping the hurt will add it to the user favorites list.
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Tapping the options button will open the options tab.
Minimized drawer mode
Shows only basic information about the next attraction- Free the rest of the screen for exploring the map.
Adult friends
Expanded drawer mode
"Add a Stop"- is a fast way to find attractions and facilities around you. Made with families in mind.
"Up Next"- The full itinerary, showing with cards the user can scroll, or edit through the options tab.
Family
Options tab
I had to choose how to narrow options in the tab so it will not overwhelm the user and harden him the make a decision.
More important and frequent actions located at top of the bar.
List tab
Navigation tab
Atraction page
UI Design
The colors were influenced by old rides from the early 19 century. The old rouge and turquoise got a modern twist.
The ivory got toned down to be useful as a clear background.
Color scheme
Get your tickets,
ladies & gentlemen!
Another influence on the design where the unique shape and graphics of old tickets.
Prototyping & Animations (video)
A new way to experience theme parks
