Covalent Pro

Ai powered web app that makes digital marketing simple, approachable, and affordable for micro and small business.

Business goals

  • Designing an MVP for the creation and management of  Facebook and Instagram advertisements

  • Collecting data from users for future improvements

  • Encouraging the users to register for an annual fee

Challenges​
 

  • Streamline the onboarding process and prevent abandon

  • Making the marketing world accessible to inexperienced users

My role: UX designer and product manager

User research
User journey
Architecture
Sketches
Wireframes
Users research

Two questioners sent to potential users. One addressing people who never invested in cryptocurrencies. The other is for people who did. 

The main pain points addressed by users:

1.

Legitimately and the fear from a fraud or insufficient security

2.

The cryptocurrency market is high volatility and can be frightening

3.

Lack of Knowledge  about the crypto  investment world and it's terms

"I want to know everything before I invest.

Then, to give my money and forget about it"

User journey

We found two main pain points (        ) that arise from the process:

  • Profile set up-  Long and tedious step and can make the user nervous, impatient, and hesitant.

  • Payment- Don't we all think twice before reaching our wallet?

Next, we concentrated on the Profile set-up stage, trying to neutralize any emotions that arise in the user.

External site

- Marketing copy

- CTA

- More info

- Guides &

   Articles

- Sign in

Sign Up

- Addressing pain points & concerns

- Insert API

About

Start here

I Have Bitcoin

See More...

Landing Page

External site

"Process Completed"

Guides & Articles

Granting API

Buying bitcoin

- Name

- E-mail

- Password

- Do you posses

   bitcoin?

- Videos

- Blog

- Recommended links

- Prosses Explanation

- Addressing pain points & concerns

- Personal data

- Edit API

- Contact us

- Deactivate

- Preferences

- Share

Dashboard

I Don't Have Bitcoin

Architecture
 
Sketches
Wireframes

Selected wireframes from the project.

Business Page synce

To facilitate the information entry stage, the system will import data, photos, and videos from the business's Facebook page. All that's left for the user is to confirm the details.

FB business page select
Landing page
Details confirmation
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Wizard Questionnaire

In order to create a clear and uniform design throughout the entire process, each question gets its own page.

Ideal Customer

During usability testing we found this set of questions to be encouraging and motivating to the user. For this reason, we decided to place it in the middle of the process.

Profile set up

Well Done!

Each set of questions ends with a motivational screen, providing positive feedback and information about the next step.

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Campaign Goals

The user may choose between setting the campaign goal themselves (advanced) or letting The Ad Wiz "do its magic" (recommended)

Campaign Preview

The ads are created automatically based on information entered by the user and visual materials found on the user's Facebook page.

We use this crucial step to indicate some of the benefits of the system so the user may base their decisions to continue on more than just the graphic results.

Campaign set up

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Managing platform

Campaigns Screen

Displays data and insights on active campaigns in a clear and concise manner. Tapping a campaign tab allows the user to see more information and make changes.

Once a new campaign has undergone automatic optimization, a message will appear stating it.

Small Steps

Located on The home screen, the "Tips & Tasks" section provides real-time feedback on posts and images, therefore forming a consistent relationship with the user.

 

The "Tips & Tasks" can also be seen in a "Schedule" view.

Desktop Dashboard