Useful,
Useful, usable,
Useful, usable, and engaging experiences 
Useful, usable, and engaging experiences for the web and beyond 
. 
 

Projects

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Covalent Pro

helping new investors break into the cryptocurrency world

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The Ad Wiz

Designing a new cross-platform advertisements management app for micro-businesses

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Park App

Amusement park app that studies users and plans a custom itinerary

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About

One day I wrote the names of all the spices on their box lids.  I remember the great enthusiasm on my mother's face when she saw the re-organized drawer, no longer would she have to pick up the boxes one by one to look for the wanted spice. I was 11 and felt very proud.

Studying and working as an architect taught me a lot of things that can be implemented in a UX position. In both worlds, there's a user-centric approach, and trying to understand the needs and motivations of the user. I believe that in a digital product as well as a well-designed building, storytelling can influence users and take them on an extraordinary experience.

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