About

One day I wrote the names of all the spices on their box lids.  I remember the great enthusiasm on my mother's face when she saw the re-organized drawer, no longer would she have to pick up the boxes one by one to look for the wanted spice. I was 11 and felt very proud.

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Studying and working as an architect taught me a lot of things that can be implemented in a UX position. In both worlds, there's a user-centric approach, and trying to understand the needs and motivations of the user. I believe that in a digital product as well as a well-designed building, storytelling can influence users and take them on an extraordinary experience.